Alex was born and raised in the Las Vegas desert but moved west to Los Angeles where she currently lives with her rescue pup named Friday.

She has a decade of experience as a creative, integrated marketing professional by day and artist by night making her uniquely positioned to marry the two worlds.

Alex recently completed a postgraduate degree at The London School of Economics earning an MSc in Gender, Media and Culture.

Before returning to school Alex was the Snr. Manager, Influencer Relationships at 1000heads Inc. working exclusively on Snap Labs and Snap AR creator programs. Before that, she spent 5 years as a Culture Marketing Manager at Red Bull working across content, creators, and events. Previously, she worked at LA based digital and experiential marketing firm AgenC and Steve Aoki’s label, Dim Mak records.

She graduated from UCLA as a music history major and music industry minor. At UCLA, she was the Director of Concerts for the UCLA Cultural Affairs Commission.

In and out of school, she has continued to foster her artistic side. She was an acting member of Tim Robbin’s playhouse The Actor’s Gang for 2 years. She regularly takes piano and vocal lessons and can be caught up at night writing poetry, prose and songs.

She is a true master of the humanities, approaching her work with a human-first mindset. She believes that through this approach, we can tell the kinds of stories that change minds and deeply connect people.